When software businesses with a traditional outbound sales model stagnate or are struggling to reach profitability, they often look to transition to a product-led growth (PLG) strategy.   They hope...

    US market entry is almost always on the agenda for UK/European based B2B SaaS start-ups when trying to raise money and at Board meetings.   I ‘ve seen many passionate founders trying to convince VCs...

The success of a start-up hinges not only on innovative ideas and cutting-edge technology but also on the strength of its leadership. At the forefront of this leadership dynamic is the crucial relationship...

In recent months I’ve spoken to dozens of B2B SaaS founders who are having challenging times raising series A or B funding. After more than a decade of low-zero interest rates followed by an inflationary...